At the moment I am busy with my thesis.
How is it possible that I am reading over 100 articles about the publishing world going digital and an equivalant amount about why print is so important and will never die but none about how these two can actually complete eachother instead of compete with eachother.
Most articles are about how digital will grow and grow and how print has to suffer and pray for stability of the market. That's not interesting in my opinion. Making an Ipad-version of a magazine is easy (www.woodwing.com) but it becomes interesting when the concept is build in a way that both digital ánd print have a place within that brand. What are the added values of both media and use them in a way that both versions can succeed.
If you have any ideas or opinions about how you see digital and print working together and complete eachother rather then compete eachother, please email me!
